Hi Gems. It's that lovely time again. Reflection blog. Seeing what I've done or didn't do to learn from it. So let's get right into this. The most common convention seemed to be the actor (in most cases the singer) lip-syncing to the lyrics during all or most of the music video. However for us lip-syncing did not align with the section of the song we chose to use. We also told a story which is a consistent convention within the genre, majority of these have ambiguous endings, similar to our video. This was because the major event had happened. What was filmed was one piece of the puzzle. What followed was left to the viewer as the question 'are we still friends' was proposed. If was the resolution of the video even though it did tie up all the loose ends. This allows the views to form their own conclusions about the relationship of the friends after the music video has ended. I would not say the video deals with a major social issue but friends murdering each o...